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Soho Shopping Guide: Boutiques To Love In New York

In the early twentieth century, SoHo was a locale for factories and mechanic shops. Today, it’s the epicenter of global design, a fashion hound’s playground. From Bloomingdales to designer houses like Prada, there is much ground to cover in this neighborhood between Houston and Canal Streets. (You’ll find a lot of our go-to SoHo boutiques on Broome Street and Greene Street!) And while the big name brands may draw shoppers, it’s the smaller boutiques that have our hearts. Read on for our list of the best of the curated boutiques, in no particular order, and don’t forget to look into the neighborhood’s fine catalogue of vintage and consignment shops. Here’s where to shop in SoHo.

Blue In Green

A men’s shop on Greene for laid-back streetwear from Japan and California, Blue in Green is a must-stop for stylish gents. 8 Greene St.; 212-680-0555

Flying Solo

Designers’ cooperative Flying Solo brings local names like GiGi and Coco & Breezy to West Broadway. You’ll probably be helped by the actual designers, too, since they regularly man the shop. 419 Broome St.; 646-982-1133 ext. 1


One of the first fashion boutiques to open in a then not-so-chic SoHo in 1978, IF won the hearts of artists like Warhol and Basquiat. Here you’ll find a mix of labels from Europe and Japan including Yamamoto, Des Garcons and Grundhal designs hr. 94 Grand Street; 212-334-4964

The Laundress

The Laundress is a surprisingly elevated brand designed by two fashion insiders who left their careers at Ralph Lauren and Chanel to develop eco-friendly and non-toxic detergents and fabric cleaners. You’ll find a number of The Laundress stockists sprinkled throughout Manhattan but the SoHo flagship store is definitely worth a special stop. 199 Prince St.; 212-564-6788

Isabel Marant

With boutiques in East Hampton and SoHo, you’ll find names like Balenciaga, Chloe, and Givenchy at women’s concept store Kirna Zabete477 Broome St., 212.941.9656

The Webster

This offshoot of French fashion it-girl Laure Heriard Dubreil’s Miami Beach shop, The Webster is six stories of curated designer finds as well as a hair salon on the fifth floor. 29 Greene Street; 212-226 1260

Waterford Pop-Up Store 2022

Our friends at Waterford are opening their first-ever Waterford pop-up in SoHo launching October 24 through the end of 2022. Stop in to pick up some elegant new crystal tumblers for your bar cart, and keep an eye out for exclusive events. 160 Mercer Street


Heading to NYC for some serious retail therapy? The Knick, located at the iconic intersection of 42nd Street and Broadway, is convenient to all your dream shopping. From the streets of SoHo just a short ride downtown from the hotel to the legendary boutiques of Fifth Avenue within a few blocks of the Midtown property, New York’s best shopping is all within reach. Of course, you can also always check out our NYC Travel Guide for more recommendations on where to go, shop, eat, and more in New York City.

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